Yahoo! partners with Dinamalar to offer Tamil Content

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Yahoo! partners with Dinamalar to offer Tamil Content

Yahoo! India has entered into collaboration with Dinamalar which will enable Yahoo! India to offer Tamil language content to its users in India and around the world. The new co-branded property http://tamil.yahoo.com/ will draw on the combined strengths of both Yahoo! and Dinamalar to deliver timely and relevant content across diverse genres, including news, entertainment, movies and cricket.

Elaborating on the partnership, Adimoolam Lakshmipathy, Director, Dinamalar, said, "Our partnership with Yahoo! will increase the reach and availability of our premium content. It will also help us to connect with Tamil audiences across the globe." According to the I-Cube 2009 report, a second wave of digital audience is expected to emerge from the non-English speaking population. In line with its commitment to provide a premier digital experience to the Indian audience, Yahoo! India has identified six language versions that will be rolled out over the coming months working with language content partners. Editorial teams from both Yahoo! India and the language content partner will work collaboratively to offer a relevant content experience on a co-branded site.

Dainik Jagran, India's largest Hindi print publication, was Yahoo! India's first language content partner and the collaboration with Dinamalar is Yahoo! India's second language content partnership. Arun Tadanki, MD, Yahoo! India, commented on this growing trend, "We understand that regional language content is largely driven by entertainment and news, both fundamental strengths for Yahoo! Through this latest association, we aim to leverage Dinamalar's Tamil language experience and editorial strengths to expand our offering to the Indian audience."


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