ArtistAloud.com wins IndiaSocial Case Challenge 2

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

ArtistAloud.com has won the IndiaSocial Case Challenge 2 for the Best Strategic Programme. The award was won after a tough battle with MTV Roadies and Max New York Life. IndiaSocial Case Challenge, in its second edition is an annual social media competition. ArtistAloud.com is pioneered by Hungama for established and new artists to explore undiscovered sounds, take their music directly to their fans, and distribute the content in ways that are most convenient to the listener.

There were 105 submissions this year, across three categories - Best Strategic Programme, Best Short Term Campaign and Best Use of Platform. The jury went through a 3 tier process, the final being an on-ground jury meet held at NASSCOM office in New Delhi in the first week of August 2011.

Siddhartha Roy, COO, Hungama Digital Media said, "We are delighted that ArtistAloud.com won at IndiaSocial Case Challenge 2. We at Hungama recognise the power of social media and use it effectively in all our consumer engagements. The social media strategy for the WebCert and LaunchCast property used a healthy mix of all social media tools- community sites, micro-blogging and video sharing sites. Both these properties continue to do very well, and in season 2 of the WebCerts, we have now incorporated active engagement with other brands as well."


For More Details See

www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’...
Read more

Prizm Payment Services changes its name to Hitachi Payment Services

Image
Hitachi Payment Services Pvt. Ltd has changed its corporate name from Prizm Payment Services Pvt. Ltd (“Prizm Payment Services”) to Hitachi Payment Services Pvt. Ltd (“Hitachi Payment Services”). “The new name reflects Hitachi’s commitment to business expansion in India, and to build a strong global financial payments offering leveraging the expertise of the Prizm Payment Services acquisition. Hitachi sees immediate potential to grow in the Asian subcontinent markets with the epicentre of growth being India, and migrate into other markets. Also, the name change will have no change on Prizm Payment Services’ operations,” said Loney Antony, Managing Director, Hitachi Payment Services. “Hitachi had acquired Prizm Payment Services with the aim of accelerating global development of IT services businesses targeting financial institutions, particularly in the fast-growing Asian region, and the company has been the gateway of entering into the services business in India for Hitachi. We ...
Read more