ArtistAloud.com wins IndiaSocial Case Challenge 2

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

ArtistAloud.com has won the IndiaSocial Case Challenge 2 for the Best Strategic Programme. The award was won after a tough battle with MTV Roadies and Max New York Life. IndiaSocial Case Challenge, in its second edition is an annual social media competition. ArtistAloud.com is pioneered by Hungama for established and new artists to explore undiscovered sounds, take their music directly to their fans, and distribute the content in ways that are most convenient to the listener.

There were 105 submissions this year, across three categories - Best Strategic Programme, Best Short Term Campaign and Best Use of Platform. The jury went through a 3 tier process, the final being an on-ground jury meet held at NASSCOM office in New Delhi in the first week of August 2011.

Siddhartha Roy, COO, Hungama Digital Media said, "We are delighted that ArtistAloud.com won at IndiaSocial Case Challenge 2. We at Hungama recognise the power of social media and use it effectively in all our consumer engagements. The social media strategy for the WebCert and LaunchCast property used a healthy mix of all social media tools- community sites, micro-blogging and video sharing sites. Both these properties continue to do very well, and in season 2 of the WebCerts, we have now incorporated active engagement with other brands as well."


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