Cisco ups Invests in Channel Incentive Programs

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Cisco ups Invests in Channel Incentive Programs

Cisco has invested in its major partner incentive programs, including juicier rebates for its long-running Value Incentive Program (VIP) and sweeteners for several other programs.

Among the major changes are that Cisco's existing partner development funds (PDF) program which offers incentive payments for partners on certain types of deals to small business or midmarket customers has been renamed VIP Express.

Ricardo Moreno, Senior Director, Strategy, Planning & Programs, Worldwide Channels, Cisco said that Cisco partners participating in VIP Express will still receive quarterly payments, as they did under PDF, but Cisco sought to align the PDF program with the VIP program and streamline the process for participating. The VIP Express piece is primarily for Cisco small business specialist, select and premier partners.

Cisco partners that were invited into the Cisco Telepresence Video Authorized Technology Provider (ATP) program prior to the end of VIP 17, June 30, 2011, but did not finish the requirements for the ATP in time will be able to receive payment on eligible VIP 17 bookings in the VIP 18 period if they meet VIP 18 qualifications during the VIP 18 period.

Moreno also said that if they don't have the specialization or the ATP, they can't earn their rebates. So, we are giving them all the way to the end of VIP 18 to do it. Therefore, VIP 18 runs through January 28, 2012.


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