DTH consumers can change operators with 'Dish Freedom'

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Dish TV made DTH portability a reality with the launch of 'Dish Freedom', a conditional access module (CAM) device. A pioneering and revolutionary device, 'Dish Freedom' will enable DTH customers to opt for the quality services of Dish TV instead of their existing DTH operator without having to change their set-top boxes. The device is priced at Rs. 990/- and is bundled with an annual subscription of Dish Freedom pack of 95 channels and services worth Rs. 600/- 'Dish Freedom'. This easy to use service is quick to install- by just plugging the device into the CI slot of the set top box; consumer can instantly begin receiving all of Dish TV's channel and entertainment offerings. Dish Freedom will work on all kinds of DTH platforms including MPEG2 & MPEG4.

Jawahar Goel, Managing Director, Dish TV India said, "TRAI mandates interoperability in the DTH licensing norms and it is obligatory for all operators to offer interoperable set top boxes. Being the trend setters in the industry, we are proud to launch the country's first CAM device that will be a momentous landmark in the Indian DTH chapter."

Salil Kapoor, COO, Dish TV India said, "About 20% of the 33 million DTH subscribers in the country are estimated to be inactive. This is a substantial dormant market segment that we will target as our customer base for 'Dish Freedom'. Being the only player offering CAM services, we aim to add the inactive base in metros and smaller cities to our over 11 million strong family."


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