Lenovo launches EExtraordinary 10-Second Hero Contest

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Lenovo has launched the EExtraordinary 10-Second Hero Contest in recognition of its Experience 2.0 (EE 2.0) for Windows 7 program, which allows select Lenovo PCs to boot up in as little as 10 seconds. The global contest calls on "DOers" in countries around the world to submit 150 words explaining a good deed they or an organization they know of accomplished in 10 seconds. Lenovo will award $50,000 to a charity of choice based upon the person or organization who made the most significant impact in the same amount of time it takes to boot up a Lenovo PC with Enhanced Experience 2.0.

"At Lenovo, we understand every second can have a big impact on our customers, which is why we created Lenovo's Enhanced Experience 2.0 for Windows 7. Our proprietary RapidBoot technology allows Lenovo PCs to boot up 20 seconds faster than any other Windows 7 PC on the market-a small feat that makes a big difference to users every day. Through the EExtraordinary contest, we are excited to uncover how others are making a difference by helping their communities in the same amount of time," said Shailendra Katyal, Director - Marketing, Lenovo India.

"We are pleased to support the EExtraordinary 10-Second Hero Contest. Whether it is a business or an individual, it doesn't take more than 10 seconds to be a hero or make a difference. We believe putting time back in our customers' day with Lenovo's RapidBoot technology will make a difference to them as well," said Soren Lau, GM - OEM Product Marketing, Microsoft.

Beginning August 1 through August 21, consumers, aged 18 years or older, can visit http://lenovo.promo.eprize.com/hero to submit a 150-word description of how they, an organization or someone they know has performed a good deed in 10 seconds or less. Twenty-four finalists from around the world will be selected by a panel of experts and featured on the contest website. The public will be invited to vote for its favourite submission on the contest website in mid-September with the grand prize winner announced at the end of that month. Lenovo will donate $50,000 to the grand prize winner's charity of choice.

The Lenovo EExtraordinary 10-Second Hero Contest is open to residents of the United States, Australia, the Philippines, Malaysia, the United Kingdom, India, Canada (excluding Quebec), Thailand, Indonesia, Turkey, Poland, The Czech Republic, Germany, Spain, Mexico, Colombia and Argentina.

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