Netxcell unveils OBD

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Netxcell Limited has launched Netxcell's Video Outbound Dialing (OBD) platform which will give a new dimension to video messaging. Netxcell's Video OBD can be customized to deliver rich Video content to 3G subscribers enhancing not only the overall user experience but also making the impact of the content far more effective in a cost-efficient manner. Telecom operators/enterprises opting to offer this service can enable their customers and target audience to innovatively deliver video content - be it for information, entertainment, crisis situation management, market a product, communication of company progress or updates, shareholder communication, customer relationship management and any other application to reach out to their customers, shareholders, general public, amongst others.

Netxcell's Video OBD platform can launch push-campaigns that use outbound video dialling or pull-campaigns that entice the user to make a video call to the brand portal. Netxcell's Video OBD can also be used by an enterprise or corporate directly by using PRI line (Primary Rate Interface - a form of ISDN), which will enable the enterprise to send video messages directly to 3G subscribers of different operators simultaneously.

Debasis Chatterji, CEO, Netxcell Limited, said, "Trends indicate that the inclination towards the concept of video message is gradually increasing and may take over a considerable share of traditional text messaging due to the appeal of richer content. Netxcell's Video OBD is the next- generation application that aims to leverage new technology to deliver an enriching and effective experience to the both parties, i.e. either the end-user or the broadcaster."


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