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VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Corporates is said to open local-language sites with their company names as extension. This will help businesses expand their reach to the largely untapped audience in India and abroad that remains unattended to because the Internet is English-centric. Centre for Development of Advanced Computing or C-DAC is driving an initiative to push such usage.

Desi V. Valli, Executive Director of Net 4 India said, "Only 10-11 per cent of 120 crore Indians speak English. With this small base of users, we have emerged among top three Internet users in the world after China and the US. If we could break this English barrier, we really can penetrate deep into the Web market."

Mahesh D. Kulkarni, Associate Director, C-DAC said, "India had received the nod to introduce IDNs in Hindi, Gujarati, Tamil, Telugu, Punjabi, Bengali and Urdu. To begin with, domain names in Hindi with .bharat (in the Devanagari script) extension will be issued from November."

C-DAC is believed to done extensive research to address issues such as similar-looking names to pre-empt phishing.


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