Sony Ericsson and Qualcomm debut Smartphone Portfolio in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Sony Ericsson, in collaboration with Qualcomm, has launched its latest smartphones - Xperia ray and Xperia active in India. The Company brings these smartphones on the Android 2.3 Gingerbread platform, Qualcomm Incorporated's high-performance Snapdragon S2 processor and comes packed with Sony's camera technologies, in addition to its own capabilities to enhance multimedia experiences for users.

With a 3.3 inch-screen, the Xperia ray features 1 GHz processor, camera capabilities and HD video recording. The Xperia active is a compact smartphone which is targeted at consumers with an active lifestyle. Being dust-proof and water-resistant does not stop this phone from being supported by the same technologies as the Xperia ray, and its 3-inch screen and 5-mega pixel camera are as delightful. This rugged smartphone uniquely incorporates wet finger tracking, to ensure that the phone works perfectly when either the screen or a user's fingers are wet. Sony Ericsson Xperia ray comes in Orange /White, Orange/ Black colours.
P. Balaji, Managing Director, Sony Ericsson, India, said, "Sony Ericsson is a playful and dynamic brand. We aim to reach all those who are young at heart and indulge in gadgets that imbibe style and utility. The launch of the Xperia ray and active continues our journey into tapping the smartphone market in India. With the launch of Xperia arc and PLAY in April, we marked a milestone through the collaborations and innovations we brought to the market. While the Xperia ray makes for a sleek companion, the Xperia active is the perfect partner for Indian consumers with a hectic lifestyle, especially those who are outdoors. The unique proposition of our phones is strengthened by Qualcomm's Snapdragon S2 processor that ensures that users run multiple apps smoothly and do more than one thing on-the-go."
"We congratulate Sony Ericsson on the launch of Xperia ray and Xperia active, powered by Qualcomm's highly integrated Snapdragon S2 processor. Combining GHz processing power, rich graphics, HD video, and best-in-class 3G HSPA connectivity, Xperia ray and Xperia active are compelling devices that will cater to sleek and sporty consumer lifestyles," said Dr. Sandeep Sibal, Country Manager & Vice-President - Business Development, Qualcomm India and South Asia.

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