Sony slashes PlayStation 3 price

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

With immediate effective, Sony has brought down the price of PlayStation 3. The Company has trim $50 from the price of each of its model. The base model is now worth $250 and the other system with twice the storage will now cost $300. Sony reduced the prices of PlayStation 3 in 2009 when it had released its slimmer version. It rolled out the cuts a week after sales for new games suffered their lowest month in nearly five years, according to industry buzz.

Sony will be lowering prices on the eve of Gamescom, Europe's largest video games show. The price tag on the 160 GB version of PlayStation 3 is now $249, down from $299. In Europe and Japan, the console's price also has been cut to 249 Euros and 24,980 yen from 299 Euros and 29,980 yen, respectively. And the larger-storage 320 GB version of the PlayStation console now available for $299 in the United States versus $349 originally. Outside the US, the 320 GB version now costs 299 Euros and 29,980 yen in their respective markets, from 349 Euros and 34,980 yen previously. Sony said the new pricing would take immediate effect in Europe and start on August 18 in Japan.


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