UMAX launches Begin

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

UMAX has launched its new concept "Begin". The new initiative encompasses new promotional strategies as well as upgraded services with an added emphasis on post-sales support services.

The focus is on the Audio categories of products which include Speakers, and Headphones, the speakers will offer the complete range from 2.0 speakers to 5.1 channel home theatres. Also the new addition to the product portfolio is Cabinets and Gaming Cabinets under the existing product range.

Snehal Shah, Business Manager, neoteric said, "It is the fresh energy and approach by UMAX to revitalize and take the business to the next level and as always team neoteric is all charged up to support them and help achieve the objective. The strategy is to work on brand visibility and availability using various innovative demand and market generation activities in the core metro markets and increase the penetration in the upcountry markets as well."


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www.varindia.com

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