Wipro sets up its Rural BPO Center

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Wipro BPO has inaugurated its first rural BPO center at Manjakkudi Village in Tamil Nadu. The Manjakkudi center has a capacity of 120 seats, and will open with a 50 seat pilot project for an international client in the retail sector. Wipro plans to expand its rural BPO operations to 500 seats by March 2013, in Tamil Nadu and to replicate this BPO model across other states in India, in the near future.

The center will be focused on delivering world class outsourcing services, while connecting this rural community to the world of global business. Manjakkudi was selected due to the high levels of investment in education in the region. It benefits from more than 46 colleges within a 40 km radius where more than 13,000 students graduate from these colleges annually, thus providing a large talent pool.

"Wipro's leadership has always been determined to bring opportunity to rural communities through the application of technology whether that comes from the delivery of a service to that community, or, as in this case, giving the community the chance to realize its potential. Rural BPOs are a crucial part of the development of our country as a business leader," said Manish Dugar, Senior VP & Global Head, Wipro BPO.

Manish Dugar, Senior Vice President & Global Head, Wipro BPO said, "Wipro's leadership has always been determined to bring opportunity to rural communities through the application of technology - whether that comes from the delivery of a service to that community, or, as in this case, giving the community the chance to realize its potential. Rural BPOs are a crucial part of the development of our country as a business leader. What we see happening is that the established, urban, BPO centers are taking on more specialized, knowledge-based services. This means that the natural opportunity for rural BPO centers, like Manjakkudi, is to take on the bulk data processing jobs. Rural BPOs are also allowing educated people in villages earn a good livelihood without leaving the region and bringing a new level of financial stability to these communities and individuals. This initiative is a part of Wipro's long term strategy to expand its Rural BPO presence to other parts of India."


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