Yahoo! India Launches "Movieplex"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Yahoo! India Launches

Yahoo! India has launched "Movieplex", a video destination allowing users to enjoy licensed full-length movies for free through the Internet on demand. Movieplex has been designed for sharing on social networks such as Facebook and Twitter, making it easy for users to recommend their favourite movies to others.

"Movieplex" offers an opportunity for advertisers to connect with their target audiences through immersive video content. This content is easily discovered on Yahoo! India and users will be able to watch this from the comfort of their home or anywhere with an Internet connection. Movies currently available on Movieplex include Rock On, Rann, Dil to Baccha Hai Ji, and more.

Arun Tadanki, MD, Yahoo! India, said, "Over 30 million Internet users consume 1.7 billion videos every month across India. With the increasing demand for online video, both consumers and content providers are looking for a trusted destination where quality content can be consumed in a piracy-free environment at their leisure. Movieplex is an example of how Yahoo! connects people to what matters to them the most and Indian movie lovers now have the best full-length movies available to them at their convenience."

L. K. Gupta, Chief Marketing Officer, LG Electronics, said, "The growth in online video viewing has been exponential and movies are passionately followed by the Indian audience online. We are delighted to work with Yahoo! on the launch of Movieplex and through our association, we aim to deliver the LG Cinema 3D Smart TV proposition to millions of deeply engaged Yahoo! consumers."


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