Barix IP Solution brings Retail Radio Program to 300 Italy Stores

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Barix has announced a major in-store media win that encompasses the rollout of an IP audio system to 300 retail stores in Italy to enhance the shopper experience. Penny Market Italy is delivering music, advertisements and unique national-scale promotions to all 300 stores through "Penny FM," a live audio program stream that acts as a branded retail radio station.

"Penny FM adds a touch of personality to the shopping experience through dedicated programs tailored to the customer. The Barix IP audio solution improves the image of our stores and makes a positive impact on staff and customers. Penny FM provides the right balance of entertainment and information, while increasing point-of-purchase sales and generating new revenue streams through advertising. The Barix experience has been very positive, providing Penny Market Italy with a new winning technology model to support the retail environment, which is in constant evolution," said Mirko De Dominicis, Network and Security Manager, Penny Market Italy.

"This Barix IP Audio solution offers significant savings for Penny Market Italy as it offers reliable, direct connectivity through its existing IP network infrastructure. Network bandwidth costs are minimized, and the lack of media server and PC infrastructure requirements nearly eliminates maintenance," said Johannes G. Rietschel, CEO and Founder, Barix AG


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