Ericsson partners, Singtel Group for Disaster relief

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Ericsson and Singapore Telecommunications Limited (SingTel) has entered into a partnership to provide emergency communications services to support disaster relief efforts in South and Southeast Asia through Ericsson Response.

The primary role of Ericsson Response is to establish essential mobile communications to support humanitarian agencies and other partners in carrying out their humanitarian and natural disaster relief work. Ericsson Response works in collaboration with several organizations such as the United Nations (UN) to meet their communication needs.

Under this partnership, SingTel is to provide satellite services from countries where its regional mobile associates operate. The SingTel Group's associates, Advanced Info Service (Thailand), Bharti Airtel (India), Globe Telecom (Philippines), Telkomsel (Indonesia) and Warid (Pakistan) will provide local resources to assist Ericsson Response's relief efforts. This will allow for faster deployment of emergency communications services in the event of disaster.

This partnership supports the SingTel Group's corporate social responsibility (CSR) regional disaster relief efforts, which include financial assistance, community rebuilding support and communication support for relief workers, in countries the Group operates in. For communication support, Ericsson Response was chosen as the best partner for implementation.

Hui Weng Cheong, CEO International, SingTel said, "In collaboration with our regional mobile associates and Ericsson, we hope this partnership will help mitigate the effects of disasters in the region and make a difference to the communities in which the SingTel Group operates. We have chosen to partner with Ericsson Response because of its expertise in disaster relief, and its existing relationships with the UN, the IFRC and NGOs in the region. This partnership is a demonstration of the SingTel Group's commitment to provide readily available resources for disaster relief."

Rima Qureshi, Sr. VP, Ericsson Group and Head of Ericsson Response, said, "The SingTel Group is one of Ericsson's most important global customers and we are honored to be their partner for their corporate social responsibility undertaking in South and Southeast Asia. We welcome this opportunity, together with the SingTel Group, to support humanitarian operations and the citizens of the region with standby disaster communication services, should the need arise. Since Ericsson Response was founded in April 2000, hundreds of Ericsson employees worldwide have volunteered, trained and deployed in 40 disaster relief operations in 30 countries. We are ready to use our experience and skill in disaster relief situations wherever and whenever needed."


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