Ericsson reveals TV & Video Consumer Trend Report 2011
Ericsson has released the results of its annual study "TV & Video Consumer Trend Report 2011", showing that people are spending slightly less time watching scheduled broadcast TV, and they are spending more time watching streamed on-demand TV online. More than 44 (38) per cent of the respondents reported watching Internet-based on-demand TV more than once per week, while about 80 per cent watch broadcast TV more than once per week.
Data was collected in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers. Ericsson ConsumerLab's trend reports focus on how consumers act and what they think about telecom and TV products and services, helping operators to understand their subscribers and develop revenue generating strategies.
Anders Erlandsson, Senior Advisor, Ericsson Consumer Lab, said, "Our in-depth interviews, especially those in the US, which is a frontrunner in TV/video consumer trends show how social media usage is impacting viewing. The majority of families combined TV viewing with the use of Twitter, Facebook, texting, voice calls and forum discussions about what they watched. This is particularly the case when watching reality shows and sports. This communication adds another dimension to the TV experience, as consumers found an annoying reality show funnier when they were able to comment on social media about 'terrible' singers, 'ugly' clothing or when your favourite team scores a goal."
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