Mcafee reshapes Security Industry

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Mcafee reshapes Security Industry

McAfee has unveiled McAfee DeepSAFE. The new technology, which will help fundamentally change and reshape the security industry. With the announcement of this new DeepSAFE technology, McAfee and Intel are combining the power of hardware and software to create much more sophisticated ways to prevent attacks.

"This is a tremendous shift for McAfee and one of the biggest innovations in the security industry's history. McAfee DeepSAFE uses hardware features already in the Intel processors to provide security beyond the OS. From this unique vantage point, DeepSAFE can apply new techniques to deliver a whole new generation of protection in real time to prevent malicious activity and not just detect infections," said Todd Gebhart, Co-President, McAfee.

McAfee DeepSAFE enables innovative new protection technologies including proactively detecting and preventing stealthy advanced persistent threats (APTs) and malware. Many APTs include stealth techniques such as rootkits that embed themselves deep in the OS to evade current security solutions.

Demonstrated on stage was one way to apply this new vantage point, in rootkit prevention. According to McAfee Labs, more than 1,200 new rootkits per day are detected - equating to 50 per hour every single day. A system running the DeepSAFE technology was able to detect and stop a zero day Agony rootkit from infecting a system in real time. This technology is expected to launch in products later in 2011.

"Intel and McAfee are working on joint technologies to better protect every segment across the compute continuum from PCs to devices. By combining the features of existing Intel hardware and innovations in security software, Intel and McAfee are driving innovation in the security industry by providing a new way to protect computing devices. We are truly excited to introduce this technology upon which we will deliver new solutions," said Renee James, Sr. VP & GM, Software & Services Group, Intel and Chairman, McAfee.


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