Mcafee reshapes Security Industry

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Mcafee reshapes Security Industry

McAfee has unveiled McAfee DeepSAFE. The new technology, which will help fundamentally change and reshape the security industry. With the announcement of this new DeepSAFE technology, McAfee and Intel are combining the power of hardware and software to create much more sophisticated ways to prevent attacks.

"This is a tremendous shift for McAfee and one of the biggest innovations in the security industry's history. McAfee DeepSAFE uses hardware features already in the Intel processors to provide security beyond the OS. From this unique vantage point, DeepSAFE can apply new techniques to deliver a whole new generation of protection in real time to prevent malicious activity and not just detect infections," said Todd Gebhart, Co-President, McAfee.

McAfee DeepSAFE enables innovative new protection technologies including proactively detecting and preventing stealthy advanced persistent threats (APTs) and malware. Many APTs include stealth techniques such as rootkits that embed themselves deep in the OS to evade current security solutions.

Demonstrated on stage was one way to apply this new vantage point, in rootkit prevention. According to McAfee Labs, more than 1,200 new rootkits per day are detected - equating to 50 per hour every single day. A system running the DeepSAFE technology was able to detect and stop a zero day Agony rootkit from infecting a system in real time. This technology is expected to launch in products later in 2011.

"Intel and McAfee are working on joint technologies to better protect every segment across the compute continuum from PCs to devices. By combining the features of existing Intel hardware and innovations in security software, Intel and McAfee are driving innovation in the security industry by providing a new way to protect computing devices. We are truly excited to introduce this technology upon which we will deliver new solutions," said Renee James, Sr. VP & GM, Software & Services Group, Intel and Chairman, McAfee.


For More Details See

www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’...
Read more

Prizm Payment Services changes its name to Hitachi Payment Services

Image
Hitachi Payment Services Pvt. Ltd has changed its corporate name from Prizm Payment Services Pvt. Ltd (“Prizm Payment Services”) to Hitachi Payment Services Pvt. Ltd (“Hitachi Payment Services”). “The new name reflects Hitachi’s commitment to business expansion in India, and to build a strong global financial payments offering leveraging the expertise of the Prizm Payment Services acquisition. Hitachi sees immediate potential to grow in the Asian subcontinent markets with the epicentre of growth being India, and migrate into other markets. Also, the name change will have no change on Prizm Payment Services’ operations,” said Loney Antony, Managing Director, Hitachi Payment Services. “Hitachi had acquired Prizm Payment Services with the aim of accelerating global development of IT services businesses targeting financial institutions, particularly in the fast-growing Asian region, and the company has been the gateway of entering into the services business in India for Hitachi. We ...
Read more