Micromax positioned 12th globally

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Micromax has become the world's 12th largest handset manufacturer with 1% share globally. According to the Global Handset Vendor Market share report from Strategy Analytics for Q2 2011, Micromax topped the micro vendor rankings, shipping an impressive 4.0 million handsets worldwide in Q2 2011. As per the report, Micromax commands an 8% share in its home market India, making the brand ranked third behind Nokia and Samsung in terms of volumes. Micromax grew 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio.

Rahul Sharma Executive Director, Micromax said, "This trend re-emphasizes the emergence of Micromax as a global mobility device brand and puts us as a competitive player on the global radar of telecommunication industry. The mobile handset market is a dynamic sector which changes with the ever changing needs of the consumers. Our commitment to bring innovative products which are relevant for our evolved customers has put us in a strong position to lead the markets we operate in."

The report tracks the world's 30 largest handset vendors on a quarterly basis. Also, with the entry of 25 new micro vendors this quarter, the global legitimate handset shipments increased 12% annually to reach a record second quarter total of 358 million units in Q2 2011.


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