RIM, Airtel to roll BlackBerry Curve 9360

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

RIM, Airtel to roll BlackBerry Curve 9360

Bharti Airtel and Research In Motion (RIM) have launched BlackBerry Curve 9360 smartphone in India with special offers for Airtel mobile customers. The BlackBerry Curve 9360 smartphone is believed to be designed with a comfortable and easy to use keyboard for fast, accurate typing, and an intuitive optical trackpad for easy, one-handed use.

BlackBerry Curve 9360 features GPS and Wi-Fi support, 5MP camera with flash and video recording and built-in support for NFC (Near Field Communications). Its microSD/SDHC slot supports up to 32 GB memory cards for additional media storage. In addition to supporting the new BlackBerry 7 operating system, the new BlackBerry Curve 9360 smartphone also features an upgraded processor, display and memory.

Airtel's postpaid customers in India can avail special offers upon purchasing the BlackBerry Curve 9360 smartphone. As part of this offer, first time users of BlackBerry services can sign up for a trial offer from Airtel that promises the Rs.299 BlackBerry plan free for a period of 2 months as well as special prices for local calls @ 20p and 5p SMS to any one BlackBerry customer of choice for 1 year.

"As data consumption and 3G services drive the next wave of growth of India's telecom industry, the market is witnessing an increasing demand for smartphones that deliver the ultimate user experience. We are excited to join hands with RIM to launch the BlackBerry Curve 9360 with special offers for BlackBerry services' users - old and new. We are confident these offers will deliver a compelling proposition for our high value customers looking to leverage their mobile devices for everything from exchanging messages, checking their emails, catching the latest in entertainment or staying connected with friends and family on social networks," said N Rajaram, Chief Marketing Officer - Consumer Business, Bharti Airtel.

Frenny Bawa - MD, India, Research In Motion said, "The BlackBerry Curve series has been extremely popular in India and we are excited to launch the all new BlackBerry Curve 9360. This next generation BlackBerry Curve features a stunning new design along with a significant performance upgrade and an unmatched mobile social experience. It provides an ideal upgrade path for our existing Curve customers as well as the millions of feature phone users in the Indian market."


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