S Mobility switches focus to Mobile Internet

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

S Mobility, which is focusing on internet ready mobiles, has changed strategy to become a mobile-internet company. Having already brought its various divisions including mobile devices, retail outlets and value-added services into one, under the new strategy, S Mobility is to bring various associate companies and subsidiaries it had set up in Africa's Ivory Coast, Middle East, India and South-East Asia under an umbrella brand.

The change in strategy emanates from higher revenues expected from data, especially when 90% of Indian population will use Internet for the first time on a mobile phone as opposed to developed nations where most households have a personal computer.

Dr. B.K. Modi, chairman, S Mobility said, "India is already one of the two fastest growing large economies in the world and can very well become the largest economy. Mobile Internet can enable India to achieve double digit GDP growth rate by capitalizing on the young population of the country. The Indian youth has moved away from the basics of roti, kapda and makaan. They now need mobile internet to be fully productive. It is our duty to support the Indian government in making the country internet literate and remove the digital divide. The switch to the new strategy will leverage Spice Group's businesses across sectors and geographies. "We already have other subsidiary and associate companies in the i2i region (Ivory Coast to Indonesia) and it is our intention to bring all of them under one fold. This will also help double Spice group revenues in the next two years."


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