Adobe acquires Typekit

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

At its MAX 2011 technology conference, Adobe Systems Incorporated has acquired Typekit Inc. Available as a subscription-based cloud service, Typekit's vast font library claims to give designers and developers' creative license to deliver beautiful type that enhances the Web experience.

Typekit fonts is said to be offered as a standalone service and over time as part of Adobe Creative Cloud. A major new initiative from the company, Adobe Creative Cloud was announced - along with six Adobe Touch Apps for Android and iOS tablet devices - by Kevin Lynch, chief technology officer of Adobe, during his keynote presentation at MAX this morning.

Lea Hickman, VP, Product Management, Adobe said, "Typography is a fundamental design element and something that designers want to be more creative with on websites - especially as these websites now need to be viewed on mobile devices. Working closely with type foundries, the Typekit team has delivered an outstanding service, empowering designers to present the power of the printed word in new ways - online and on devices."

Jeffrey Veen, CEO, Typekit said, "By joining Adobe, we are now an integral part of the worldwide leader in creative software, and as Adobe moves aggressively into cloud-based services, this will accelerate our vision of reinventing the look and feel of Web through creative and beautiful fonts. This is an exciting time to be designing for the Web. As millions of new users come online via tablets and smartphones, capturing their attention via high-impact typography has never been more relevant."


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