Adobe announces winners of ADAA

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Adobe Systems has announced the winners of its 11th annual Adobe Design Achievement Awards (ADAA). The award ceremony was held in collaboration with Icograda (International Council of Graphic Design Associations). The awards honor the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from higher education institutions worldwide who have created individual or group projects with Adobe software, predominately using Adobe Creative Suite Master Collection products such as Photoshop, Illustrator, Premiere Pro, After Effects, Flash and Flash Builder.

The ADAAs received 4,605 submissions overall this year from more than 73 countries. India was represented by 74 entries, which was an increase from 24 entries in 2010.

Ann Lewnes, Sr. VP, Global Marketing, Adobe said, "Today's best design students are tomorrow's professional photographers, film-makers and game designers. Adobe is proud to honor their incredible work through the Adobe Design Achievement Awards."

To recognize the art of teaching and create new opportunities to celebrate innovation in design education, new categories were introduced to the ADAAs this year: Innovation in Traditional Media in Education, Innovation of Interactive Media in Education and Innovation in Video and Motion in Education. Awards were given in the latter two categories.

For the third consecutive year, Adobe collaborated with Icograda to attract submissions from the Icograda Education Network, and select an international panel of design experts to judge the awards.


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