Belkin realigns its distributors in Sri Lanka

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Belkin realigns its distributors in Sri Lanka

Belkin India has announced that the company has extended its operations and established presence in Sri Lanka. To make Belkin accessories available, its recently launched eco-friendly product range, Belkin appointed Trident Corporation Private Limited as its distributor for Sri Lanka. Belkin's product range is already available to customers in Sri Lanka, through distributor Brown and Company PLC.

"This move will enable us to develop a stronger foothold in Sri Lankan and realize the immense opportunity and untapped customer base of this market. Belkin products will now be widely and easily available through our channel partners that form the backbone of our business," said Mohit Anand, MD, India Sub Continent, Belkin Inc.

Manish Fitkariwala, Country Manager - Sri Lanka, Maldives Thakral One said, "We at Trident Corporation Ltd., a flagship company of the Thakral Group are pleased to partner Belkin for distribution of its exciting product range in Sri Lanka. With over 100 years of experience in Sri Lanka, we see tremendous potential and demand for innovative IT and lifestyle products introduced by Belkin. We see this relationship in a long lasting one like our other relations."

"We see great synergies in both our portfolios & have no doubt our innovative products & services would truly add value to the Sri Lankan consumer," said Murali Prakash, MD, Brown & Company PLC.

With these strategic tie ups, Belkin products will now be widely and easily available through channel partners in Sri Lanka.


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