Heavy Reading conducts Amdocs' Global Research Report
Amdocs has released the findings of a global research report, conducted by Heavy Reading, which highlights the importance for service providers around the world to integrate charging and policy management capabilities to enable their future pricing strategies for data services. The recent rise in new data price plans is being driven by the need for service providers to offer customers an improved data experience and to better monetize their investments in network capacity.
Ari Banerjee, Senior Analyst, Heavy Reading, said, "We can expect new data price plans to flood the market as data usage skyrockets with the introduction of improved tablets and smartphones, such as the iPhone 5, BlackBerry Torch and the Nokia N series. Our research shows there is global consensus that integration of charging and policy management capabilities is required to monetize these new data pricing strategies. Service providers have found attempts to integrate charging and policy management by their internal IT and network departments challenging and too expensive and are now seeking pre-integrated vendor solutions."
Rebecca Prudhomme, Vice-President, Product & Solutions Marketing, Amdocs, said, "This survey validates the need for better integrated charging and policy management capabilities in order for service providers to create, offer and monetize the next generation of data services, But we must remember that end customers also want to get their new services in a simple and intuitive manner. This is exactly where value-based pricing should come into play. For example, a movie package that has data and speed prerequisites already embedded into it for a high-quality experience will offer end-customers the ease-of-use and personalized services for which they are willing to pay more."
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