Mouser enters Global Distribution Pact with Nordic Semiconductor

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Mouser Electronics Inc. has announced its global distribution agreement with ultra-low-power (ULP) RF specialist Nordic Semiconductor ASA. Design engineers and buyers will now have access to Nordic's portfolio of 433/868/915 MHz and 2.4GHz ISM band SoCs and transceivers, single chip ANT protocol solutions, and Bluetooth Low Energy connectivity ICs. The agreement further ushers in the next generation of RF communications by opening up many new design opportunities for wireless data links targeting ultra-low cost and power applications such as gaming, mobile, sports and fitness, healthcare, and an ever-growing list of other portable devices.

Russell Rasor, Vice President of Advanced Technology, Mouser said, "At Mouser, we are committed to distributing technologically advanced products and Nordic's long-standing reputation for innovation and performance enhances our value offering to design engineers and buyers worldwide. Today's digital devices are undergoing a fundamental shift. Smartphones, tablets, TVs and even cars are serving as hub devices that capture data from small sensors that can monitor everything from footsteps, heart rate, blood pressure, traffic to house temperature. Nordic understands this shift and is focused on delivering world-class ULP wireless communication solutions that inspire future products."

J. Darren O'Donnell, Director of Sales for the Americas, Nordic said, "Mouser has firmly established itself as a leading semiconductor and electronic component distributor supplying design solutions with proven demand-creation capabilities, a robust website, ardent customer service and a far-reaching global distribution network. We are pleased to add Mouser as a strong partner focused on meeting the everyday demands of the design chain. Because Nordic pioneered the ultra low power wireless sector, it offers a full range of class-leading solutions which Mouser customers can now employ with confidence when specifying a wireless link into their new product or application."


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