Ogilvyone Worldwide wins Yahoo! Big Idea Chair 2011 Award

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Ogilvyone Worldwide wins Yahoo! Big Idea Chair 2011 Award

Yahoo! India has announced the winners of the second annual "Yahoo! Big Idea Chair Awards". This year, the Yahoo! Big Idea Chair Award was awarded to Ogilvy Worldwide for its Fox Crime campaign - Photography Case. Overall, there were 19 winners across nine different categories.

Arun Tadanki, Managing Director, Yahoo! India, said, "Yahoo! Big Idea Chair celebrates the growth of the digital media industry which today offers one of the widest creative canvasses to brand marketers to execute cutting-edge campaigns. The entries this year clearly demonstrated deep integration of digital in the campaign planning stage of different brands and a definite step forward in the evolution of digital media."

Piyush Pandey, Executive Chairman, Ogilvy & Mather India and Creative Director, South Asia, said, "We are proud to have won the coveted Yahoo! Big Idea Chair Award, widely regarded as benchmark recognition in the world of digital advertising. Early this year, I had, on behalf of Ogilvy, committed to excellence in the digital space and the young Ogilvy team has given us a great start in a long journey. Long live digital!"

The entries were judged by a panel comprising 8 members referred as the "Futurists". Ernst & Young were the process tabulators and advisers for the awards.


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