RIM unveils BlackBerry Tag

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Research In Motion Co-CEO Jim Balsillie has unveiled a new way for BlackBerry smartphone users to connect with one another and share multimedia content during his keynote presentation at the GITEX conference in Dubai.

BlackBerry Tag, which is said to be incorporated in the next BlackBerry 7 OS update, is said to allow users to share contact information, documents, URLs, photos and other multimedia content by simply tapping their BlackBerry smartphones together. BlackBerry Tag is also believed to enable friends to instantly add one another as contacts on BBM (BlackBerry Messenger).

Jim Balsillie said, "BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless. BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers."

BlackBerry Tag takes advantage of Near Field Communications (NFC) technology included in the recently launched BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360/9370 smartphones. RIM also announced plans to expose BlackBerry Tag through APIs on the BlackBerry platform, allowing software developers to take advantage of "tap to share" functionality from within their own applications.


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