ASUS records 14% growth in Graphics Card Business

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

ASUS has recorded 14% growth for its graphics card business in India. The strong growth of the midrange segment where users can get very capable graphics cards in the Rs. 7000 - Rs. 15000 price bracket coupled with the growth of gaming and animation industry in India has given a boost to this segment. Owing to superior design and a complete range of products based on both NVIDIA and AMD Radeon GPUs, ASUS has witnessed a strong growth in this segment in 2011. Currently the TAM for graphics cards in India stands at 300,000 units annually of which ASUS accounts for approximately 20%.

Vinay Shetty - Country Head - Component Business, ASUS (India) said, "ASUS Graphics Cards are renowned world over for their superior build and design that offers users with unparalleled performance and reliability. This along with our 3 year warranty on all graphics card and an extensive service network of 81 ASP points across India has helped us to register a strong growth in the segment. We're very pleased with the performance of ASUS Graphics Cards in 2011 and hope to achieve new heights in 2012 along with the support of our partners."

ASUS also launched high performance graphics cards from their Republic of Gamers line like the Matrix GTX580 Platinum and the limited edition MARS II with dual GTX580 GPUs in India this year. Encouraged by the positive growth in 2011, ASUS now aims at capturing 30% of the graphics cards market in 2012.


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