Bharti Airtel implements CEM platform

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Bharti Airtel implements CEM platform

Bharti Airtel has implemented a Customer Experience Management (CEM) platform into its network to optimize and enrich user experience of its customers. The operator has chosen Nokia Siemens Networks to provide and deploy its CEM platform and services across India.

"The implementation of CEM is an added impetus to our constant endeavour of offering best-in- class service experience to our customers across GSM, EDGE and 3G networks. It will enable us to identify the root cause of a problem and rectify the same before the subscriber experiences any impairment in service delivery. This will clearly help us maintain an edge in the mobile broadband arena," said Jagbir Singh, Director, Network Group, Bharti Airtel.
"Our CEM solution will enable Bharti Airtel to enhance its service experience. For instance, it can proactively correct device settings without any intervention from the customer care. In addition, it can assist the marketing teams by providing new insights about subscribers' usage and preferences, and hence enhance Bharti Airtel's capabilities to create customer delight," said Sandeep Girotra, Head of India Region, Nokia Siemens Networks


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