Cisco organises 'Advantage Now'

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Cisco has announced the commencement of 'Advantage Now!' - a signature bi-annual road show aimed at enabling Cisco Partners to build a more profitable small business practice. Now in its fourth edition, 'Advantage Now!' will feature a series of informative meets to share with partners. Spread over a month, the event will cover 10 cities and reach out to approximately 1000 partners across India and SAARC.

B Raghavendran, VP and Head, Partner Organization, Cisco India & SAARC said, "Cisco transitioned to a partner-led business model last year and this model requires us to work closely with our partners. Over the past one year, we have significantly increased our channel efforts to augment partner capabilities by providing leading practices, tools, and knowledge transfer, which in turn enable them to have more repeatable, successful, and profitable customer engagements. Advantage Now! is aligned with our efforts to arm our partners with the right products and know-how to better serve this fast-growing segment and we expect to see a lot of enthusiasm from partners."

Arun Dharmalingam, VP, Partner Led Velocity & Distribution Sales, Cisco India & SAARC said, "Small business is big business for Cisco and Advantage Now! reaffirms our commitment to this market. This program will enable our partners to provide a structured, prioritized evolution path for small and medium sized businesses, which can address the business challenges of today while maximizing the future potential of their technology investments."


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