Idea offers affordable Smartphones, Promotes 3G Services in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Idea offers affordable Smartphones, Promotes 3G Services in India

To drive penetration of data services in the Country, Idea Cellular has launched a range of 3G smartphones starting at Rs. 5,850 onwards. Moreover, Idea is offering data services worth Rs. 3,500 with Rs. 259 pack with conditions applied, along with the new 3G smartphones. Hence, for the smartphone which is priced at Rs. 5,850, Idea 3G user gets it for a value of just Rs. 2,609. Likewise, the handset priced at Rs. 7,992 has a value of just Rs. 4,751 for Idea 3G users, thus making them the best buys in their respective segments.

The Idea 3G Smartphones are based on 2.2 Android Operating System (OS) and also have a 3.2 MP Camera, Touchscreen (3.5" & 2.8" Screen size), GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, minicomputer, and also acts as a Wi-Fi router.

Himanshu Kapania, MD, Idea Cellular said, "Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands."

Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, "Worldwide, smartphones are witnessing rapid uptake due to their multitasking capabilities and vast range of applications. While data uptake has witnessed steady growth ever since 3G services were launched in India, the progress and proliferation will be spurred with the availability of affordable 3G devices. Idea 3G smartphones will not only offer the best apps and technology experience to our users, at the most affordable price points, but are also loaded with huge data benefits and free offers exclusively for Idea users."

The new Idea 3G smartphones will be available at all major mobile retail stores and Idea outlets across all major cities in India.


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