Sony heads the way forward for HD, 4K, OLED Technologies

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Sony's leadership in content creation and production solutions is believed to be unparalleled be it providing solutions for broadcasters moving to digital and HD digital file-based workflow or being the forerunner in future technologies like 4K and OLED. Sony claims to be well positioned to enable workflow innovation with Sony's XDCAM solutions, the next generation of file-based workflow. From the point of capture with Sony's state-of-the-art XDCAM cameras to file sharing and archival solutions, the possibilities are endless to transform the process and optimize every step of the workflow. The XDCAM family of solutions continues to grow in line with widespread adoption by the broadcast industry. The full range of XDCAM products and solutions are now available in India.

Another facet of Sony's broadcast technology portfolio is OLED monitors that have been garnering praise for their unrivalled picture quality and integrated functionality. Last month, the company extended its OLED range, with the launch of the BVM-F series. This new addition to the OLED family, which will be available in India from November this year, will further strengthen Sony's offering, and allow the company to offer a depth of products not currently available elsewhere.

Murakami Koichi, General Manager, Professional Solutions, Sony India, said, "Sony recognized the need to diversify its offering in addition to LCD, to provide a range of OLED monitors suitable for the varied demands of India's content creation market. The introduction of the new series will open up the possibility of OLED technology to a wider range of applications especially dedicated master monitoring and post-production in the broadcast industry."

A new chapter in 4K is revealed with Sony's revolutionary new 4K products like CineAlta. At the heart of the F65 camera is Sony's newly developed 8K sensor, which delivers pristine HD, 2K, and true 4K resolution today - and will go far beyond 4K in the future, as the industry needs evolve. The release of this camera delivers on its promise to derive true 4K resolution and beyond - at the point of image capture. This along with the installations of 4K digital cinema systems in India - such as in Guru Theatre in Madurai, Sony has set the trend for the exponential growth of 4K in India. The F65 will be available in the Indian market from January 2012.

"This will help the industry move rapidly to embrace the improvement in quality that digital cinema can offer," adds Koichi.


For More Details See

www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’...
Read more

Prizm Payment Services changes its name to Hitachi Payment Services

Image
Hitachi Payment Services Pvt. Ltd has changed its corporate name from Prizm Payment Services Pvt. Ltd (“Prizm Payment Services”) to Hitachi Payment Services Pvt. Ltd (“Hitachi Payment Services”). “The new name reflects Hitachi’s commitment to business expansion in India, and to build a strong global financial payments offering leveraging the expertise of the Prizm Payment Services acquisition. Hitachi sees immediate potential to grow in the Asian subcontinent markets with the epicentre of growth being India, and migrate into other markets. Also, the name change will have no change on Prizm Payment Services’ operations,” said Loney Antony, Managing Director, Hitachi Payment Services. “Hitachi had acquired Prizm Payment Services with the aim of accelerating global development of IT services businesses targeting financial institutions, particularly in the fast-growing Asian region, and the company has been the gateway of entering into the services business in India for Hitachi. We ...
Read more