Windows Phones up for grabs with "I unlock Joy" Program

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Microsoft India has topped the Windows Phone Marketplace opening for customers in India with "I unlock Joy", a unique Application Development and Submission Program, where technology professionals and students get to receive Windows Phones.

"I unlock Joy" program for developers will start from November 1, 2011 and will continue till March 30, 2012. This program is already open to student developer community which is receiving good traction/response and will conclude on December 18, 2011.

The "I unlock Joy" program for student developer community provides a platform to showcase innovation and creativity. In turn, the student developers will receive a Merit Certificate, a Windows Phone T-Shirt and a 2GB USB Flash Drive for 1 app published on Marketplace and a Windows Phone for 4 published apps.

"I unlock Joy" is a maiden attempt particularly focussed to bring out the creative zeal among women and is an apt opportunity for student developers, given that the community is already well entrenched in the market and continues to grow.

Vishal Gondal, Founder & CEO, Indiagames, said, "The Windows Phone Marketplace opening up to developers in India is a great opportunity for Indian developers to take their content onto an exciting new platform. Windows Phone is a huge step up from the previous versions of the Windows Mobile platform and with the number of Windows phones expected to launch in the next few months, we foresee this marketplace to be a great place to monetize our apps."

Bona fide participants for the Program are those whose applications have passed certification testing before being published to Windows Phone Marketplace. The application policies and technical certification requirements can be availed from Windows Phone 7 Application Certification Requirements.

Moorthy Uppaluri, General Manager, Developer Partner Evangelism, Microsoft India, said, "India is a vibrant developer market, and we see a lot of excitement and enthusiasm around the availability of marketplace for customers in India. We believe that opening up this marketplace will provide the developer community in India with an opportunity to showcase creativity. He added, "The best part about Windows Phone Marketplace is that developers will be able to use familiar development tools and technologies. They create global market opportunities for themselves and reach out to a large user base."


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