7thSense Design announces Radio City Rockettes 2011

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

7thSense Design has announced their project involvement with the Radio City Christmas Spectacular, starring the Radio City Rockettes for the 2011 edition of this production.

For this project, 7thSense design worked with Madison Square Garden Entertainment, producers of the Christmas Spectacular, batwin+robin productions and Visual Acuity.

Two racks of Delta Media Servers were able to produce a 'pixel map' of the show's entire laser-scanned 3D display surface for the production's new digital mapping technology. This enabled batwin+robin's content creators to place media exactly where they needed it inside the theatre, without having to work in a 3D modeling environment.

Ian Macpherson, MD, 7thSense Design, said, "This year's Christmas Spectacular will showcase the extensive use of true 3D mesh-based projection mapping on an architectural scale, with multiple, high-power projectors from Digital Projection blending images onto the art deco ceiling and proscenium arch of Radio City Music Hall. Through this display, the surface will be further extended by the 2D and 3D LED walls."

Linda Batwin O'Donovan, Partner, batwin+robin, said, "In terms of multimedia design, we had to find creative ways to project imagery onto the art-deco arches of Radio City's theater. Through 7thSense's assistance we were able to implement new geometry controls which, in addition to the Mesh Mode, allowed us to feed our 3D models of the arches directly into the Delta Media Server and project the Christmas imagery."


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