CMR announces its study results

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

CMR announces its study results

Cyber Media Research (CMR) in a study titled India 45-City Monthly PC Printer Market Review, 3Q 2011 (December 2011) has revealed that the overall India Computer printer sell-throughs in top 45 cities touched nearly 6 lakh units during the July-September 2011 quarter recording a 4% sequential growth on account of pre-festive buying by consumers and investments in capital goods by corporates and SMBs to avail full fiscal year depreciation benefits.

The present coverage of the CyberMedia Research study indicates that southern India contributes the maximum, as much as 30% of all A4 PC printer sales, followed by northern India, western India and eastern India, in that order.

"Printer sales in the eastern India region were slow in 3Q 2011 due to heavy monsoon rains during July and August that impacted the movement of goods by road and rail. At the same time, overall printer supplies were impacted due to political agitations over the Telengana issue in Andhra Pradesh," said Sumanta Mukherjee, Lead Analyst, PCs, Peripherals, Accessories and IT Channels, CyberMedia Research Infotech Practice.

Among the top four players, HP had maximum sales from northern India followed by southern India, while Canon had more than half of their sales originating from southern and western India. Epson received equal contribution from southern India and western India, followed by eastern India. Samsung recorded maximum contribution from southern India.

"There is an increasing trend of adoption of multifunction printers especially in the inkjet category. Drop in price differentials as well as running costs are encouraging SMB enterprises to go in for inkjet multifunction printers," said Narinder Kumar, Analyst, Peripherals, Accessories and IT Channels, CyberMedia Research Infotech Practice.

Weakening of the Indian Rupee against the US Dollar is likely to put pressure on printer prices during 4Q 2011.


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