E-commerce builds opportunities for Women entrepreneurs in Country

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Site analytics on Alibaba.com has showed that the female membership base on the site saw a healthy growth of 71% Y-O- Y. Women entrepreneurs in India registered on Alibaba.com represent a diverse set of industries from hair & beauty to gems & jewellery, machinery to food processing. This demonstrates how e-commerce has the potential to provide Indian businesswomen a flexible, accessible and cost-effective platform.

Shanaya Modi, Director Mazda Ltd. said, "The most critical benefit that I have derived from the Internet and e-commerce is that it removes gender bias as the online medium gives us a layer of invisibility. With such platforms, we can break the socio-economic barriers prevalent in our society. Through e-commerce, our division has grown phenomenally, with customers from Russia, U.K., UAE, Saudi Arabia and The U.S. There's really no need to use any other promotional channel."

Sandeep Deshpande, Country Manager, Alibaba.com India said, "Women entrepreneurs in India are faced with the dichotomy of managing both the home and their business. This may generally leave them with much less time for business development. With e-commerce, women entrepreneurs can save time in every step of their business cycle, including identifying business opportunities, purchasing raw-materials and even finding sale leads online. Now with the growing use of e-commerce, women entrepreneurs can access information at the click of a mouse, build and sustain business networks are made far easier. Online platforms, like Alibaba.com, offer aspiring women entrepreneurs virtual workplaces and digitally mobile lifestyles thereby providing the needed flexibility to achieve their business objectives."


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