Micromax strengthens its Management in Country

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Micromax has announced the appointment of key positions further strengthening its management team in India. At the helm of affairs will now be Deepak Mehrotra, joining as the new Micromax CEO. The focus going forward will be to have two separate divisions, the 'Feature Phone division' to be led by Khaja Muzaffarullah and Smart phone division' to be headed by Ajay Sharma.

Rahul Sharma, Executive Director, Micromax said, "We are a brand that's admired for its different thinking and challenging the conventional. The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally."

Deepak Mehrotra said, "Considering the way Micromax has taken the unprecedented leap in the mobile ecosystem in India and globally, the appointments are a testimony to a great future in coming times as well. These are exciting times not only for the brand but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax. The Indian mobile industry is growing at a rate of 12% and we would like to capture this opportunity and drive the next phase of growth for the brand. We would further leverage brand's success in this high potential Indian market and build new capabilities. The Indian market will witness a smart phone revolution which has only just begin, we would want to script this story in the typical Micromax way"

Muzaffarullah said, "The channels partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthing our distribution across the country and work towards creating a robust network that brings us closer to the customer.


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