Sony Ericsson collaborates with Zapak to create experiences around the Xperia PLAY

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Sony Ericsson collaborates with Zapak to create experiences around the Xperia PLAY

Sony Ericsson and Qualcomm Incorporated along with Zapak.com have announced India's "Best Mobile Gamers" at the finale of the India's First Mobile Gaming Tournament - "Be The Master of Games" that took place at Oberoi Mall, Goregaon (E) on Saturday, the 10th December, 2011. This initiative brought alive the immersive experience of mobile gaming on the Sony Ericsson Xperia PLAY that is powered by Qualcomm's Snapdragon S2 mobile processor.

Actress Shazahn Padamsee who graced the event, played a vital role in accelerating the enthusiasm of participants as well as crowds present at the venue. At the end of a finale, Shazahn presented awards to the "Best Corporate Mobile Gaming Team" in India and the best "Mobile Pro Gamer". Flagged off on June 24, 2011, "Be The Master of Games" tournament targets two consumer segments, viz., "Corporate Executives" and "Pro Gamer". The two-pronged approach allowed the distinct consumers for the Sony Ericsson Xperia PLAY to experience the PlayStation-certified smartphone and compete together to decide the best mobile gamers in the country.

The Corporate Mobile Gaming tournament held across six cities -Delhi/NCR, Kolkata, Mumbai, Chennai, Bangalore and Pune -reached out to more than a 100 corporate organizations. Endorsing the spirit of teamwork, "Be The Master of Games" presented an opportunity for employees to showcase their gaming skills, effective teamwork and be part of a national mobile gaming tournament.

"The intensity and skill displayed by the finalists was truly a breathtaking experience. In my opinion, all participants played exceptionally well and deserve their wins. I'm extremely happy to have been associated with Sony Ericsson and Qualcomm's initiative to promote mobile gaming in India and wish them greater success for the future," said actor Shazahn Padamsee.

Prasun Kumar, Marketing Head, Sony Ericsson India, said, "Taking experiential marketing to the next level, Sony Ericsson has collaborated with Zapak to create experiences around the Xperia PLAY. Consumers will be able to enjoy the rich and vibrant ecosystem through this nationwide competition. Powered by Qualcomm's high-performance Snapdragon S2 mobile processor which enables console quality gaming on our devices, Sony Ericsson has been able to bring in the best-in-class gaming experience on the phone."


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