Tyroo changes logo, claims its leadership in Indian Ad-Network space

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Tyroo changes logo, claims its leadership in Indian Ad-Network space

Tyroo Media has unveiled the transformation of its corporate identity. The new brand is said to design to reflect today's Tyroo, claiming its leadership in the ad network space in India. Tyroo reaches over 55% of internet user base in India as per ComScore and has over 90% penetration with advertisers. Because of Tyroo's quality, reach and focused product offering with Direct and Audience business lines it is becoming a clear choice among the top 5 digital media publishers in India. The new Tyroo logo is built on a continuing history of innovative ideas, products and services that meet the digital advertising needs of all businesses.

The new Tyroo logo is now a lowercase treatment of the Tyroo - in a vibrant blue. The Tyroo logo suggests energy and moving forward while subtitling integrating a clever image of a face observing / noticing something which jives with the advertising services.

Nitin Chowdhary, Business Head - Tyroo Audience said, "From outside looking in, I have watched Tyroo transition it business from a just an online advertising company to a true partner in helping companies to grow their businesses.At the same time, Tyroo has built a stronger company across the board and attracted new customers through new markets. Changing the brand is a logical next step. Tyroo helps publishers make money and help advertisers to attract more customers with wider coverage. Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in the online digital space. We have expanded into new markets, acquired new capabilities and developed new technologies - all to ensure complete online advertising solutions to our advertisers."

Siddharth Puri, Business Head - Tyroo Direct said, "Our brand is one of our most prized assets and the value brings to our business is immeasurable. Our customers, our employees and our shareholders connect the most with what the brand stands for -- quality, innovation and a values-rich culture. Today, we're strengthening all our attributes and giving our brand a contemporary look that is more relevant for e-commerce businesses today - helping e-commerce companies to boost their daily sales and performance."

The company's Websites, www.tyroo.com & www.tyroodirect.com, are live with the new brand identity and Tyroo will now start changing the logo on its products, facilities, campaigns, and marketing materials. With the new logo, Tyroo intends to expand its horizon into new international markets.


For More Details See

www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Fake GST invoice scam; 215 people arrested, ₹700 cr recovered

Image
Fake GST invoice scam; 215 people arrested, ₹700 cr recovered:  The   Directorate General of GST Intelligence (DGGI)   has recovered more than ₹700 crore from the arrested 215 people and in the last two months. The individuals who have been arrested for   GST fake invoice frauds   and are fly-by-night operators who fraudulently avail, pass on and utilize input tax credit (ITC) in multi-layered scams. The GST intelligence authorities have also registered over 2,200 cases and have unearthed more than 6,600 fake   GSTIN   entities. “Out of the 215 arrests so far there are 71 masterminds, 81 proprietors, 36 director/managing directors, 15 partners, 3 CEOs, 6 chartered accountants and one each of company secretary, broker, and GST practitioner,” the statement said.   The recent usage of data analytics, data-sharing and AI along with BAFTA tools has helped the agency to detect fraudsters with precise inputs. The DGGI in its statement also said that the arrested include several managing dir
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’t be exchanged like-for-like with an
Read more