Adobe Systems appoints Kulmeet Bawa as Director, Enterprise Business, India& South Asia

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Adobe Systems has announced its 2012 growth strategy for India. As part of this strategy, the company has further expanded its focus on Enterprise customers and announced the appointment of Kulmeet Bawa as Director - Enterprise Business, India& South Asia. To capitalize on the burgeoning opportunity in India for Digital Media and Digital Marketing solutions, the Enterprise team led by Kulmeet will focus on seven important vertical sectors which include BFSI, Media and Entertainment, Telecom, Manufacturing, IT/ITES, Retail and Government.

Umang Bedi, MD, South Asia said, "We see two distinct phenomena driving our growth in 2012 and beyond. One is the rise of India's creative economy and two, the evolution of Indian enterprises to become true Digital Enterprises. And for both these phenomena, Adobe is uniquely positioned to help its clients not only create compelling digital content and experiences, but also manage and monetize those content and experiences." "We are gearing our structure towards bringing the right mix of our Digital Media and Digital Marketing solutions to clients with a deep understanding of the unique challenges and opportunities of businesses in these sectors. We are delighted to have a proven leader like Kulmeet join Adobe to bring his expertise to our customers in the Enterprise segment."

Kulmeet Bawa, Director, Enterprise Business - South Asia said, "I am extremely delighted to join Adobe and very bullish about the tremendous opportunity that lies ahead for the company to extend its leadership both in the Digital Media as well as the Digital Marketing space. As Indian enterprises continue their journey of transformation to become Digital Enterprises, making them even more globally relevant and competitive, Adobe is poised to play a key role to partner with them. I am looking forward to being apart of this journey."

Furthermore, Adobe has also announced geographical expansion by appointing regional territory managers in cities including Hyderabad, Chandigarh and Ahmedabad. The company is also revamping its current channel partner program and will be rolling out its third generation program called Adobe Partner Connection (APC) in the month of March.


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