Belkin unveils New Brand Identity @ CES 2012

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Belkin unveils New Brand Identity @ CES 2012

Belkin has unveiled a new brand identity committed to creating people and inspired products at the 2012 International Consumer Electronics Show (CES) in Las Vegas.

"The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most. In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around," said Mohit Anand, Managing Director, Belkin India Subcontinent.

To achieve the goal of creating people-inspired products, Belkin vows to listen to their customers and partners to build product solutions that improve upon daily challenges and anticipate evolving needs.

The rebranding comes on the heels of the return of Belkin founder, Chet Pipkin, to the role of President and CEO. "Belkin has come a long way since the days I was building computer cables in my parent's garage. But I am excited to be back leading the charge of a revitalized Belkin, one that is synonymous for quality, innovation, and, most of all, products inspired by the potential of people," said Pipkin.


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