IMG Reliance, CrowdOptic to deploy Focus-Based Services in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IMG Reliance and CrowdOptic have announced their partnership to deploy CrowdOptic mobile technology at the Aircel Chennai Open, India's only & South Asia's premier ATP World Tour.

IMG Reliance claims to use CrowdOptic Technology to create an enhanced spectator experience, including the ability to receive live player statistics during the action through mobile phones. The analysis of data collected is supposed to eventually give the IMG Reliance and Aircel Chennai Open team the ability to offer fans "Focus-Based Services" to create an even more in-depth experience.

Jon Fisher, CEO, CrowdOptic said, "IMG Reliance and the Aircel Chennai Open are raising the bar on using mobile technology to enhance the live, in-venue sporting event experience, and we are extremely pleased to be their technology provider for pioneering mobile Focus-Based Services."

Ashu Jindal, COO, IMG Reliance said, "As a global leader in sports and entertainment management, we are always looking for ways to Enhance In-Venue Experience for our fans and create value for all stakeholders. CrowdOptic's mobile technology can be used to create an immersive fan experience. CrowdOptic is said to be first-of-its-kind technology which tracks the crowd's focus by collecting real time data about where individuals are pointing their mobile phone."


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