SapientNitro India develops sound-based installation project for ABSOLUT INDIA

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

SapientNitro India has announced The ABSOLUT INDIA project that reels users in deeper with a sound-based interactive experience. An arrangement of interestingly labeled bottles contains quintessential sounds that take one on an extraordinary Indian journey. The sounds are triggered when a person walks within range and literally eavesdrops onto a bottle.

Sohini Pani, Director, Marketing Services, SapientNitro India said, "ABSOLUT Blank embodies brand ABSOLUT. What you make of it is up to you. Keeping this brief in mind, we created an idea that brings alive the different flavors of our country by taking people through an extraordinary journey of nostalgia and discovery."

Bikram Basu, Vice President - Marketing, Pernod Ricard India added, "ABSOLUT's is a creative journey. We now venture to the uncharted, using unique Indian everyday sounds and visualize the 'unseen', and discover ourselves. Sapient Nitro bridges its world of thought and technology to innovate an experience truly ABSOLUT. We love this installation."

Suchitra Gahlot, Creative Director, SapientNitro India said, "The ABSOLUT India Project is truly an experiential work. This sound-based installation of curious Indian sounds relies heavily on a person's interaction to complete the story in the person's head. ABSOLUT is catalytic in enabling creative expression; even in this case the installation crafts a very personal Indian journey for everyone experiencing it. The work makes a fitting debut at the India Art Fair 2012."


For More Details See

www.varindia.com

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