Virtual numbers on the rise

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Post the TRAI guidelines restructuring, Enterprises relying on Messaging for their critical communication were hit the most. With a lack of clarity on what constitutes transactional versus promotional messaging, enterprises and brands were unsure of how to go about migrating to more expensive communication platforms.

TRAI's latest recommendation that allows enterprises to white list users who wish to receive particular information. A workaround was first innovated by UNICEL Technologies. This Opt-in solution allows enterprises to resume communication with their employees, partners and associates with 100% compliance to the NCPR Guideline.

This solution is aimed to bring back vital services like: Cab updates SMSes for BPO's, sales force automation, Disaster Management, HR Solutions, etc. This has resulted in several companies registering their Virtual numbers to stay in touch with their target audience & employees.


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