Adobe completes Six Years of its AYV Programme

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Adobe completes Six Years of its AYV Programme

Adobe Youth Voices (AYV), the signature initiative by the Adobe Foundation, has celebrated the completion of six successful years of the programme in India by screening over 22 short films made by children from the underserved community. Further, the Foundation also announced the AYV Aspire Awards, a global online media festival honouring young people who creatively communicate their vision for change in their communities and their lives. Students aged 13-18 are invited to compete across eight sub-categories – animation, documentary, music video, narrative video, poetry-experimental video, audio, graphic design and photography and can submit their entries through an educator or mentor by April20, 2012. The Adobe Foundation has also announced scholarships worth Rs.125,000 for meritorious AYV students.

Dr. Naresh Gupta, Sr. Vice-President, Print & Publishing Business Unit & Managing Director, Adobe India, said, "We are humbled by the sheer brilliance showcased by these children as they portray issues that are close to their heart. It is a privilege for us to provide the platform of digital tools that they need to become the voice of change in their communities. We are delighted at the success of this programme over last six years and are committed to help more young people think creatively, communicate effectively and work collaboratively, thereby empowering them with critical 21st century skills. The Aspire Awards are a small step towards encouraging these young people toun leash their creativity and to provide them with a global platform. We are excited and look forward to multiple entries from India."

Hashib, a student from YUVA (Youth for Unity and Voluntary Action) commenting on a short film made by his group, said, "Our film is called 'Asha ki Kiran' and with if we want to encourage young people to focus on getting an education even if they have to grapple with the reality of earning a livelihood. We used Premier Elements which was very simple to use with the help of volunteers from Adobe. We also screened the film for children who work at a local vegetable market. Going forward, I want to continue to make bigger and better films."



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