GTPL rolls HD Cable TV in KMA with HD Digital Set Top Boxes from Cisco

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Gujarat Telelink Private Ltd. (GTPL) has announced that it is rolling out high definition (HD) digital cable set top boxes from Cisco in Kolkata Metropolitan Area (KMA). Being one of the first HD digital cable set top box deployment in the country, this move is believed to revolutionize consumer entertainment in the state and enable subscribers to experience superior HD TV along with other services such as DVR (digital video recording), HD gaming, VoD (Video on demand) and future Connected Home services to consumers. This announcement was made on the sidelines of Cable TV Show 2012, SAARC region's largest cable TV show, at Nehru Indoor stadium, Kolkata.

GTPL and Cisco are expected to work together to usher in cable digitization across the key states of Gujarat, West Bengal, Maharashtra, Assam and Jharkhand to deploy more than 8,00,000 next-generation digital set-top boxes, both HD and SD, over the next 12 months in these markets.

Anirudh Sinh Jadeja, MD, GTPL said, "We see tremendous potential in the eastern region. GTPL-KCBPL has been a very successful joint venture and we have attained a leadership position in Kolkata Metropolitan Area (KMA) in a short timeframe. Our partners and consumers have shown tremendous faith in us. With the introduction of HD TV, we hope to further enhance consumer entertainment and increase satisfaction. We are proud to be one of the first players to rollout digitalization in KMA, in line with the digitization drive by Government of India. And we believe, that with digitization, our partners and viewers stand to benefit from more opportunities, products and value."

Sandeep Arora, VPt, Service Provider, Cisco India & SAARC said, "Our engagement with GTPL has the potential to transform cable industry in India. Cisco offers an End-to-End portfolio of cable solutions - from content acquisition to distribution to consumer TV - and hence is uniquely positioned in the market. In line with our commitment to our customers, we have developed an innovative business model for GTPL, which will allow them to benefit immensely from digitization and offer several new improved services to its consumers."


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