IBM rolls out new partner program

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IBM rolls out new partner program

IBM India has launched its Storage Speciality Programme for partners with a focus on the entry-level and mid-range market. Around 40 partners (including leading STG partners) have been roped in for the purpose.

"This year, the mid-range market as well as the small business is very critical for IBM. We are beefing up our portfolio by increasing the choice a partner has to go to market with," said Laura Guio, Vice-President, Storage, STG Growth Market Unit, IBM.

IBM India has also recruited Subrato Das as Vice-President, Storage Business, STG, India and South Asia. The focus will be on the entry-level models DS 3000 and DS 5000, as well as the V7000 series.

Guio further added, "Virtualized storage has caught the imagination of customers. We want to push the V7000 series through partners aggressively this year. A lot of training will be on V7000 because we are seeing the product as a differentiator. Last year, IBM had introduced the stock-and-sell model for the DS 3000 series. We want to better our run-rate model. We want the partners, beyond the 40 signed on for the Storage Speciality Programme, to focus on these units."


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