IBM sets up Smarter CoE in Bangalore

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IBM sets up Smarter CoE in Bangalore

IBM has announced the launch of a Smarter Commerce Center of Excellence (CoE) at the India Software Lab, Bangalore. The CoE will consist of a team of 25 technical experts selected from the B2B and Commerce Enterprise Marketing Management teams from India Software Lab. By bringing together a powerful combination of technical expertise, domain knowledge, and best practices from IBM's extensive global engagements, the CoE will offer innovative solutions to automate and accelerate the purchasing, marketing, sales and customer service functions to organizations across India, South Asia and Asia Pacific.

Dr.Gopalakrishnan, VP, India Software Lab said, "The Center of Excellence for Smarter Commerce, the first of its kind in India, will work closely with the business teams on customizing Smarter Commerce solutions for Companies. These solutions, across different technology platforms, will integrate and more effectively manage the value chain across buying, marketing, selling and service processes for different sectors."

Dulles Krishnan, Director - Commerce Solutions, IBM Growth Markets said, "Empowered customers are reshaping business, compressing margins and changing paradigms. Customers today expect to engage with companies when and how they want, in person, online and on the go. And they want these methods to tie together seamlessly. Smarter Commerce channelizes marketing efforts to build trust and recognition, leading to greater customer loyalty, revenue and profit margin growth, and agility."


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