Rajeev Suri outlines transformational changes

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Speaking in Barcelona on the eve of Mobile World Congress 2012, Rajeev Suri, chief executive officer of Nokia Siemens Networks, said the company was transforming fast to meet the accelerating pace of change in the mobile telecommunications industry. Suri said that driving innovation and efficiency would be the key to success in an industry facing challenging economic times.

Suri said the pace of change in the mobile telecommunications industry was accelerating as the industry moved from a phase of ubiquitous mobile broadband to a new economic model over the next five years, characterized by near-field communications, mass gaming and mobile money, all tied in to location services. He predicted that this would be followed by the "era of sensors", that would embrace artificial intelligence, machine to machine communication and intelligent applications that connect to each other and interact autonomously.

Suri said that these changes required operators to balance continued investment in their networks and tools with the need to remain efficient to protect profitability. This in turns has an impact on infrastructure vendors, including Nokia Siemens Networks.

"The result is a constant drive to lower costs. And so operators have consolidated both in terms of the number of operators out there, but also in the way they do business sharing network infrastructure and developing joint procurement organizations. All of these trends add up to a huge challenge for vendors who must maintain their relentless pace of innovation while finding their own share of the industry’s profit pool. And so the transformation of the past five years has been mirrored by a wrenching series of changes for those of us building the networks. These dramatic changes, and the new economic reality demand fast and fundamental change for vendors like Nokia Siemens Networks and we are transforming to meet that challenge."

"Liquid Net seamlessly integrates all network components and technologies - from 2G to 3G to WiFi and LTE Advanced - but also liberates those network elements from the rigid structures of traditional architecture to allow capacity to flow freely to where it is required. Our Customer Experience Management solution is a platform that is able to collect, process and analyze customer data in real-time and turn it into instantaneous insight of both customer behavior and technical issues that might be damaging user experience. They are increasingly recognized by operators as a direct and vital link to consumers - and as tools that can have a positive effect on their top and bottom lines," Suri further added.


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