Tata DOCOMO hosts a campaign

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Tata DOCOMO hosts a campaign

Tata DOCOMO has launched "Photon Max", the latest addition to its Photon brand of high-speed mobile broadband access on CDMA platform in UP East.

To mark the launch, the company has come up with an outdoor campaign spread across UP. The outdoor campaign has been cracked by MOMS, Madison’s Outdoor division.

As a part of the campaign, a large cut-out of a hand is shown strumming Guitar strings. LED strips have been stitched into the flex outlining the guitar as well as the cut-out of the hand for illumination. The copy on the hoarding reads "Introducing PHOTON MAX Double Speed". The campaign, which began on 5th February, will continue till mid week of March.

Dipankar Sanyal, COO, MOMS, said, "The attention span of the consumer towards static media is limited. Marketers, today, need to engage a consumer with an interactive space."


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