ASUS enters Desktop business in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

ASUS enters Desktop business in India

ASUS has launched its range of desktops in the country. ASUS has released 6 different desktop PCs under its CM and CG Series with models featuring Intel's H61 to Z68 Chipsets. The complete lineup includes CM6731, CM6731 (i3), Essentio CM6830, Essentio CG8250 (i7), Essentio CG8250 (i5) and ROG CG8565 desktops. ASUS desktops are already available globally in Europe, South America and 7 APAC countries.

Vinay Shetty - Country Head - Component Business, ASUS India said, "India has huge potential for mid and high-end branded desktops and we are happy to offer our branded desktops with assured quality and service standards that comes to be associated with a brand like ASUS including a robust 2 years onsite warranty. With the launch of the new desktop range we are aiming to lead the market in the niche hi-end gaming and entertainment PCs segment. ASUS ROG Tytan, high-end gaming desktops with advanced options like single button over clocking will be very attractive for buyers interested in hardcore HD gaming experiences supporting up to three displays in 3D."

Initially ASUS's desktop PCs will be available in tier one and tier two cities. The range will be sold with the help of its channel network and some strategic tie ups with LFRs and retail stores. The channel promotion planned for the new product line includes a 25-city road show for channel partners.


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